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BARBARA KRUGER
Michele Robecchi

SPRÜTH MAGERS - LONDON

 

In a recent lecture in Vienna, Barbara Kruger stated that just because she is a fervent feminist, that doesn’t mean she should be considered someone who makes ‘feminist art.’ It’s an important distinction for an artist whose work has been wrongly pigeonholed within a rather fossilized left-wing ideology way too many times in the past. Kruger’s work is certainly political but not at all mono-dimensional, and the exhibition at Sprüth Magers, which consists of a series of early ‘paste ups,’ is a unique opportunity to revisit one of the artist’s best periods as well as to see a body of work that laid the foundation for a lot of things to come.

 

BARBARA KRUGER, Untitled (You Are A Very Special Person) 1995. Collage.

 

Kruger at the time was working in New York as a magazine designer, an experience that no doubt helped shape her ideas about how visual and mass communication influence people’s lives. These monochromes’ layers of text and found images are a study on the relationship between the two, while delivering witty commentaries on subjects the artist either invented or borrowed. Untitled (Now You See Us, Now You Don’t) (1983) features two hands underwater removing a sink’s stopper; the recipient of Untitled (You Are A Very Special Person) (1995), a glorified example of the trite advertising technique of making the viewer feel special, is none other than the Queen; Untitled (We Won’t Be Our Own Best Enemy) (1986) is a collage depicting the nightmarish vision of a gigantic hand closing upon a person having a turbulent

sleep. Kruger slogans are kind of mundane, but it’s uncanny how they reach new levels of meaning once attached to their new context. In times of Twitters, Facebooks and the sort, where virtually everybody is in a position to launch a slogan or to claim a second of someone’s attention, Kruger’s collages survive amazingly well. Wrapped in their trademark design, their message is all but diluted, preserving

their integrity and effectiveness intact.

 

BARBARA KRUGER, Untitled (We decorate your life) 1955. Collage. Courtesy the artist and Sprüth Magers Berlin / London.

 
 
 

Flash Art 270  JANUARY-FEBRUARY 2010


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