Pringle of Scotland has commissioned Glasgow-based artist David Shrigley to produ ce aN

ANIMATE D film. The 3-minute animation depicts the making of jumpers and cardigans over the past 195 year history of the Scottish brand.

Shrigley has used his artistic strategy of dead-pan wit and dark humour to narrate how

jumpers are made today. His anarchic voice is ever present throughout the film as he draws

the wonderfu l portray of an odd and insane fashion world.

“My film is about the heritage and workings of Pringle of Scotland. I have perhaps

used some artistic license in depicting this, but I think it is nonetheless fairly

accurate. I have enjoyed making artwork for a fashion label. The characters

that I draw are now better dressed as a result. In fact I used to just draw naked

characters. Now they have clothes. I think this is a good thing.”

David Shrigley

The meticulous description of human flaws and insecurities transcends the world of fine

art and makes David Shrigley’s world accessible to everyone. It is this app eal that has

provoked his cult following.

Collaborating with David Shrigley Pringle of Scotland continues its eff orts to promote

and celebrate Scottish creativity.

A Short Film About Pringle of Scotland by David Shrigley will be screened for the first

time on 18 January du ring menswear collections in Milan.